For Mens, Womens and Childrens shoes…

…you’ll find each pair the best for wear.  There’s a really great selection in the newest in shoes, quality at the price you choose.  Say charge it at Lustig’s, it’s easy to do, there’s a Lustig’s Shoe Store near you”. Lustigs was a local Youngstown, Ohio shoe store chain with probably a dozen stores.  Their commercials were on radio and TV continuously in the sixties.  In the eighties they were sold to Hush Puppies as part of the expansion of their retail operation and we all know what happens next Lustig’s doesn’t exist anymore.  Probably if you played that jingle today for most Youngstowners my age it would probably bring back fond memories when Youngstown was a much better place to live.

Isn’t it funny what radio jingles we remember from our youth or even from adulthood?  That is the power of advertising.  I can tell you the 800 number for Alarm Force as well as remember the jingle above.  That is the power of radio…and the mystique of advertising.

Americans are in their cars all the time.  When we were young we listened to the transistor under the pillow and heard the sportscaster of our youth and the sponsors of our youth.  In Detroit, it was Belle Tire, Strohs, Ya-Ya’s Chicken.  In New York, it was Schaeffer Beer, “Schaeffer is the one beer to have when you’re having more than one” In Cleveland, “You poured a Koehler collar” on your beer from Koehler Brewing Company ninety miles away in Erie, PA. When you were traveling you heard the polka jingle on WLW during the Reds game about “Its Happy Hudy Time…” with the Hudepohl Brewing Company in Cinci.  And now almost fifty years later you remember them…

Just think about what the power of advertising has over our lives.  We watch the Super Bowl not only for the games but to see what the powerful advertising minds can bring us. Even if the jingle is poor we may remember it and how likely are you to stop in their store, buy their product or even consider that the product makes you feel cool.  Americans are a consuming bunch and advertising gets you to buy and try things you normally may not.

Give advertising its due…